Having worked alongside hundreds of major brands from across the world on tackling their biggest challenges, I believe that Step Zero just might be their unifying trait.
Picture the mountain of projects that every company says got off the ground... that their teams feel they got off the ground... but that, in reality, never made it out of a slide deck. This digital landfill is piled high with projects that fell at "Step Zero" - with no output to show from lifetimes of human input.
I drive my team to help clients both target & reach Step 1 - a Prototype. Something that you can touch. Share. Get excited about. Whether it's a Rush, a PoP, a Landbot, a toy model - whatever... just not a
powerpoint. We don't need to exhaust ourselves with planning, project rollout, PR, scale, support, resource & comms. 100% of effort and focus is on getting to that prototype, and for one simple reason - prototypes can inspire people who weren't there at the start. Decks don't.
With a special emphasis on the journey from data to decisions, to achieve this I encourage my team to reinforce:
1) maintaining project momentum, 2) growing team confidence and 3) maintaining stakeholder alignment - three areas notorious for assassinating projects.
Awareness of Step Zero has been helping business leaders to get the things they need done, done - and fail fast when decisions need to change. All starting with one small step 🦶.