Having worked alongside hundreds of brand owners around the world, helping them tackle their biggest challenges, I believe that Step 🦶 Zero just might be their unifying trait.
Picture the mountain of projects that every company says got off the ground... that teams 🚀 feel they got off the ground... but that, in reality, never made it out of a slide deck. This digital landfill is piled high with projects that fell at "Step Zero" - with no output to show from lifetimes of aggregate human effort.
I drive my team to help clients both target & reach Step 1 - a Prototype. Something that you can touch. Share. Get excited about. Whether it's a Rush, a PoP, a Uizard, a Landbot, a toy model - whatever... just not a
powerpoint. We don't need to exhaust ourselves with planning, project rollout, PR, scale, support, resource & comms. 100% of effort and focus is on getting to that first build, and for one simple reason - prototypes can inspire people who weren't there at the start. Decks 🚫 don't.
With a special emphasis on the journey from data to decisions, to achieve this I encourage my team to reinforce:
1) building project momentum, 2) growing decision confidence and 3) maintaining stakeholder alignment - three areas notorious for blocking projects.
Awareness of Step Zero has been helping business leaders to get the things they need done, done - and fail fast when decisions need to change. All starting with one small step.